Reloadable Branded Debit Card

Loyal customers mean repeat purchases. Similarly, motivated salespeople mean increased revenue. Providing financial incentives to both groups is a proven technique to modify and improve behavior. But how do you efficiently handle payments to incentivize the desired outcome?

Top-notch reward programs and top-notch rewards go hand-in-hand. The choice is simple; reloadable debit cards offer the most effective and tangible distribution method for disbursing funds. In addition, the affinity gained by offering your company logo alongside your customer or salesperson’s name, is a surefire way to increase loyalty. Even better, the funds are repeatedly loaded onto the same cards, reducing waste and increasing the speed of payment.  Plus, the cards are convenient. They’re accepted at millions of locations, wherever Visa or MasterCard are accepted.

From a cost perspective, reloadable debit cards can be more costly than single use cards for short-term programs. This is because the banking fees to launch and administer a reloadable card are typically higher than a single-use prepaid card. On the other hand, this solution can be extremely cost effective long-term, and the convenience and speed often overshadow any small increase in card costs.

Type

Cost

Brand Affinity

Effectiveness

Company Convenience

Customer Convenience

Reloadable Debit Cards

Low

High

High

Med/High

Highest

Prepaid Debit Cards

Lowest

Medium

High

High

High

Virtual Debit Cards

Low/Lowest

Low

High

High

Low/Med

Merchandise and Travel

Varies

Med/High

High

Medium

Varies

Checks

Medium

Low

High

Medium

Low/Med