Inventive Types

Have you ever worked in sales? Perhaps your organization employs a sizeable sales force, and you’re interacting with your salespeople on a regular basis. Whether you’ve had firsthand experience working in sales or not, all it takes is a few minutes spent with a dedicated salesperson to realize that there’s something unique about them. People work different jobs for a whole host of reasons. [...]

There’s no reason to simply limit your reward options to cash, though. In fact, we would argue that only offering cash incentives to your employees is a major mistake. While you might think that cash rewards would be the most desirable for recipients, the data actually shows that merchandise and travel provide greater employee satisfaction and lead to higher ROI. We’ll take a look [...]

Customer Rebates as Incentives Customer rebates are without a doubt one of the oldest forms of incentive marketing. They’ve been around forever, and it’s easy to overlook them as a viable option. They aren’t quite as hyped as some newer approaches to marketing and customer retention, and the word “rebate” isn’t exactly a sexy marketing term. They also may not seem like an incentive [...]

When it comes to increasing revenue with third-party salesperson incentives, the scope of what you’re trying to do is fairly narrow. In other words, your end goal is singular and straightforward: You want to increase sales of a particular product or range of products, and you need to incentivize a very specific type of personality (a salesperson) to make that happen. This means that [...]

Competition is everywhere and it doesn’t matter what industry you’re in either. No matter how niche you think your business might be, any profitable niche will eventually attract competitors. Particularly in the era of the startup, no company is invincible when it comes to potential competitors. Once you lose sight of this reality, you run the risk of being left behind. Regardless of what [...]

There are multiple options available to you when it comes to implementing an incentive program. In terms of how rewards are actually delivered, you have lots of options, too. You might choose to simply reward a participant  with a check, or by transferring funds into their account via ACH/direct deposit. But as we’ve seen, these methods of reward delivery are less than ideal. Debit [...]