5 Ways to Build a Better Customer Loyalty Program
Maybe you’ve heard it before: keeping existing customers is cheaper than obtaining new ones. But how much cheaper, exactly? According to the Harvard Business Review, bringing in new customers can cost anywhere from 5 to 25 times as much as holding on to existing ones. That’s right: as much as 25x more expensive, depending on […]
Incentive Program Best Practices
We’ve gathered a collection of tips and best practices from keeping it fresh to keeping it simple, all designed to help you maximize the ROI of your incentive program. This information is most helpful after reviewing our other articles regarding incentive and rewards programs on our website: What incentives are The concept of behavior modification […]
Incentives for Customers: Rebate Programs
Customer rebate programs are without a doubt one of the oldest forms of incentive marketing. They’ve been around forever, and it’s easy to overlook them as a viable option. They aren’t quite as hyped as some newer approaches to marketing and customer retention, and the word “rebate” isn’t exactly a sexy marketing term. They also […]
Customer Loyalty Programs
Competition is everywhere and it doesn’t matter what industry you’re in either. No matter how niche you think your business might be, any profitable niche will eventually attract competitors. Particularly in the era of the startup, no company is invincible when it comes to potential competitors. Once you lose sight of this reality, you run the […]
