Incentive and Rewards Program Training

As the old saying goes: “Good help is hard to find.” But when we say, “good help,” what exactly are we talking about? As it turns out, there are a couple of things that make for an ideal employee or channel partner. First, a good employee or channel partner understands your brand —and identifies with […]

Incentives for Customers: Rebate Programs

Customer rebate programs are without a doubt one of the oldest forms of incentive marketing. They’ve been around forever, and it’s easy to overlook them as a viable option. They aren’t quite as hyped as some newer approaches to marketing and customer retention, and the word “rebate” isn’t exactly a sexy marketing term. They also […]