An Incentive Program
Incentive Types

The 12 Types of Incentive Programs and How They Work

The 12 Types of Incentive Programs and How They Work Back in 2005, economist Steven D. Levitt and journalist Stephen J. Dubner wrote a New York Times best-seller called Freakonomics which “changed the way we see the world.” Before your eyes roll back in your head at the thought of reading a book about economics,

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Channel Marketing Strategy
Best Practices

Best 5 Channel Marketing Strategies to Try to Grow Your Business 

Best 5 Channel Marketing Strategies to Try to Grow Your Business You might be asking, what exactly is a channel marketing strategy? The Economic Times defines channel marketing like this: “The term Channel Management [or Marketing] is widely used in sales marketing parlance. It is defined as a process where the company develops various marketing

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Taxable Customer Rewards
Incentive Types

Does the IRS Tax Customer Rebates, Points, and Rewards?

Does the IRS Tax Customer Rebates, Points, and Rewards? Mention the Internal Revenue Service (IRS), and it’s not surprising that you get reactions that range from terror to fear and confusion. To say that the U.S. tax code is convoluted is putting it mildly. Even economists and tax experts agree that “The American tax code

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Motivating a Salesperson
Best Practices

Sales Motivation: 8 of The Best Techniques and Why They Work

Sales Motivation: 8 of The Best Techniques and Why They Work If you Google “sales motivation techniques,” you’ll get about 38,900,000 results in 0.48 seconds flat. Clearly, there’s no lack of opinion in the world about how to best motivate a team of sales members. Some say, “no one truly motivates anyone else.” Motivation is

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A Business Loyalty Program
Best Practices

How Effective Are Loyalty Programs at Improving Retention?

How Effective Are Loyalty Programs at Improving Retention? Earlier this year, Research and Markets added the “United States Loyalty Programs Market Report 2022” to their offerings. The full title of the report is: United States Loyalty Programs Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational

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Sales Kit Items
Best Practices

Sales Kits: What Are They and How Do You Design Them?

Sales Kits: What Are They and How Do You Design Them? Sales kits are to sales reps what medical bags were to doctors. Although you’re more likely to see a businessman or traveler carrying around a traditional leather Gladstone bag (doctor’s bag), sales kits are still front and center as a learning and promotional tool

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